Common Use Cases

• Q:Promotional What is DLT approval,Offers and doFlash I need it?

  A:Sales: DLTInstantly (Distributed Ledger Technology) is a mandatory registration system in India to regulate SMS traffic and prevent spam. If you are sending messages to anyalert customers inabout India,limited-time youdeals, mustflash registersales, youror Senderspecial IDdiscounts. (alsoThe called a Header) and all your message templates on a DLT platform. Campaigns sent without DLT approval will be blocked by carriers.

  Q: How can customers opt-outimmediacy of SMS campaigns?

  makes

  A:it You are required to provide a clear and simple opt-out method in your messages. The standard is "Reply STOP to unsubscribe." The OptCulture platform automatically processes these "STOP" replies and adds the contact to a suppression list to ensure they do not receive future SMS messages.

  Q: My messages aren't being delivered. What's wrong?

  A: Message delivery can failperfect for severaldriving reasons:quick conversions.

• Carrier Filtering:Example: The"Flash mobileSale! carrierGet (e.g.,30% Verizon,off T-Mobile)all mayshoes havetoday filteredonly. theShop messagenow: as potential spam. This can be caused by using spam-trigger words, [link]"spammy" URLs, or sending too many messages too quickly.

• Invalid Number: The phone number is a landline, is no longer in service, or is formatted incorrectly.

• Opt-Out/DND: The contact has previously replied "STOP" or is registered on a national Do Not Disturb (DND) list.

• Q:Order Whatand isShipping Updates: Keep customers informed about their purchases with timely notifications about order confirmation, shipping status, and delivery. This builds trust and improves the characterpost-purchase limitexperience.

• Example: "Your OptCulture order #12345 has shipped! Track it here: [link]"

• Appointment Reminders: Reduce no-shows by sending automated reminders for anappointments, SMS?

  A: A standard SMS message is 160 characters. If you go over this limit, your message will consume more than one credit. For example, a 200-character message will be sent as one message but consumes two credits. Using emojisreservations, or non-standardevents. characters can also reduce the character limit per segment.

  Q: Why should I use the "Ramp up" feature?

  A: The "Ramp up" featureThis is a bestsimple practicebut highly effective use of the Recurring schedule feature.

• Example: "Hi [Name], just a friendly reminder of your appointment on Friday at 2 PM. See you soon!"

• Abandoned Cart Recovery: Send a gentle reminder to customers who have left items in their online shopping cart. You can even include a special discount to encourage them to complete the purchase.

• Example: "Don't forget the items in your cart! Complete your order now and use code SAVE10 for improving10% youroff. sender[link]"

  reputation
with
mobile carriers. Sending a massive blast of 100,000+ messages all at once can get your Sender ID flagged as spam. "Ramp up" prevents this by sending your campaign in smaller, controlled batches over time (e.g., 2,000 contacts per hour). This ensures better deliverability for large campaigns.

• Q:Event How do I track link clicks in my SMS?

  A: When you add a URL to your message, our platform gives you the option to automatically shorten itNotifications and enable click-tracking. This not only saves valuable character space but also allows you to see exactly which contacts clicked your link in the campaign's performance report.

  Q: My personalization (merge tag) showed up blank. Why?

  A:Alerts: ThisAlert happenscustomers whenabout theupcoming contactin-store recordevents, youwebinars, sentor toother doesspecial not have data for that specific field. For example, if you used |FirstName| but the contact's profile has no first name saved, the tag will be blank. It is important to maintain clean and complete contact data for personalization to work correctly.

  Q: What is the best time to send an SMS campaign?

  A: Becausehappenings. SMS is soideal immediate and personal, timing is critical. It's best to send during normal "socially acceptable" hours, such as 10:00 AM to 7:00 PM. Avoid sending messages too early in the morning or too late at night. Forfor time-sensitive flashannouncements.

  sales,

• Example: "Join us for our in-store demo this Saturday! RSVP here: [link]"

• Surveys and Feedback Requests: After a purchase or service interaction, send thea messagequick 2-4text hours before the offer's start or end timeasking for maximumfeedback. impact.

  Q: How many SMS campaigns should I send?

  A: Be respectful of your audience's inbox. Unlike email, "lessThis is more"an with SMS. Sending too frequently is the fastesteasy way to getgather opt-outs.valuable Ainsights goodand startingshow pointthat you care about their opinion.

• Example: "Thanks for mostyour brandsrecent ispurchase! 2-4How marketingwas messagesyour perexperience? month.Reply Transactionalwith messages1-5 (likefor ordera confirmations)quick dorating."

  not
count
toward this limit.