Troubleshooting & FAQs

Q:

• What

  is DLT approval, and do I need it?

  StepA: 1:DLT Navigate(Distributed Ledger Technology) is a mandatory registration system in India to Campaigns

  regulate

  SelectSMS Campaignstraffic and clickprevent spam. If you are sending messages to any customers in India, you must register your Sender ID (also called a Header) and all your message templates on thea DLT platform. Campaigns sent without DLT approval will be blocked by carriers.

  +CreateQ: How can customers opt-out of SMS campaigns?

  A: You are required to provide a Campaignclear button.

  and
  simple
  1. 
  opt-out
  method

  Selectin SMSyour frommessages. The standard is "Reply STOP to unsubscribe." The OptCulture platform automatically processes these "STOP" replies and adds the availablecontact "Modeto ofa Communication"suppression options.list to ensure they do not receive future SMS messages.

  Q: My messages aren't being delivered. What's wrong?

  StepA: 2:Message Enterdelivery Campaigncan Details

  • Fill in the required informationfail for yourseveral campaign. This includes:reasons:

    • CampaignCarrier Name:Filtering: ProvideThe amobile uniquecarrier and(e.g., descriptiveVerizon, nameT-Mobile) formay yourhave campaign.filtered the message as potential spam. This can be caused by using spam-trigger words, "spammy" URLs, or sending too many messages too quickly.

    • Audience:Invalid Number: DefineThe thephone audiencenumber foris youra campaign.landline, is no longer in service, or is formatted incorrectly.

    • Message Template:Opt-Out/DND: SelectThe contact has previously replied "STOP" or is registered on a pre-approvednational messageDo templateNot or create a new template.Disturb (Note:DND) DLT approval is mandatory in India).

    • Personalization: For personalization, click on Add placeholder to add merge tags.

  

  

  Step 3: Test Your Campaign

  • Send a test to yourself to verify the content and personalization.

  • Once satisfied, click Next.list.

  Q: What is the character limit for an SMS?

  StepA: 4:A Selectstandard YourSMS Segmentmessage is 160 characters

  .
  If
  • you

    Selectgo anover existingthis segmentlimit, oryour createmessage will consume more than one credit. For example, a new200-character one.

  • Click Next.

  

  Step 5: Schedule Your Campaign

  • You have two options for scheduling:

    • One-time: The campaignmessage will be sent onceas asone message but consumes two credits. Using emojis or non-standard characters can also reduce the character limit per the scheduled date and time.
      segment.

    • Recurring:Q: Why should I use the "Ramp up" feature?

      A: The campaign"Ramp up" feature is a best practice for improving your sender reputation with mobile carriers. Sending a massive blast of 100,000+ messages all at once can beget sentyour repeatedly,Sender ID flagged as spam. "Ramp up" prevents this by sending your campaign in smaller, controlled batches over time (e.g., 2,000 contacts per hour). This ensures better deliverability for example,large oncampaigns.

      Q: How do I track link clicks in my SMS?

      A: When you add a daily,URL weekly,to monthly,your ormessage, yearlyour basis.platform gives you the option to automatically shorten it and enable click-tracking. This not only saves valuable character space but also allows you to see exactly which contacts clicked your link in the campaign's performance report.

  • RampQ: up:My personalization (merge tag) showed up blank. Why?

    A: This featurehappens helpswhen the contact record you dividesent to does not have data for that specific field. For example, if you used |FirstName| but the chosencontact's segmentprofile intohas smallno batchesfirst ofname uniquesaved, contactsthe (thistag will be blank. It is doneimportant byto enteringmaintain a Send Volume)clean and complete contact data for personalization to work correctly.

    Q: What is the best time to send an SMS campaign?

    A: Because SMS is so immediate and personal, timing is critical. It's best to send during normal "socially acceptable" hours, such as 10:00 AM to 7:00 PM. Avoid sending messages too early in the morning or too late at night. For time-sensitive flash sales, send the samemessage campaign2-4 hours before the offer's start or end time for maximum impact.

    Q: How many SMS campaigns should I send?

    A: Be respectful of your audience's inbox. Unlike email, "less is more" with SMS. Sending too frequently is the fastest way to eachget ofopt-outs. thoseA batches.

    good
    starting

    • For example, a segment consists of 10,000 contacts. If you want to send the campaign dailypoint for 5most daysbrands such that the campaign reaches all 10,000 contacts exactly once, you chooseis Daily,2-4 specifymarketing Frommessages andper To dates, enable the send rate ramp up, and enter the send volume as 2,000month. ByTransactional doingmessages this,(like theorder systemconfirmations) willdo picknot 2,000count uniquetoward contactsthis from the chosen segment and send the campaign until all the contacts have been covered.
      limit.

  Step 6: Launch or Save

  • Once you've chosen your schedule, you can either click Save as Draft or Launch Campaign.

  • Clicking Launch Campaign saves the campaign and sends it at the scheduled time.