Common Use Cases
| Cohort Type | Use Case Example | Configuration Setup | Value & Action |
| Customer Journey | VIP Degradation Track |
Step 1: RFM Segment = Champions Interval: Half-Yearly |
Detect high-value customers slipping into At Risk or Dormant states and trigger automated win-back campaigns. |
| Funnel Analysis | Customer Acquisition & Activation |
Step 1: Enrollment Date = This Year Step 2: Sales Date = This Year Step 3: Total Visits > 3 |
Identify drop-off rates between initial store sign-up and becoming a repeat store visitor. |
| Customer Repeats | 30-60-90 Day Retention Decay |
First Event: First Purchase Date View by: Monthly |
Monitor M1 (Month 1) retention rates. Target customers who fall into the Not visited bucket in M1 with automated re-activation promotions. |