Understanding User Roles and Permissions

This model is built on two key user roles, each with distinct capabilities:

• Main User (Admin): This is the administrative account with full access to all data across all stores. The Main User is responsible for creating core brand assets (like Offers), assigning stores to specific users, and has the unique ability to "Switch Company" to view and operate the platform as if they were a Store User.
  
• Store User (Local Manager): This account has restricted access. Store Users can only see and interact with the data (customers, segments, reports) for the specific store(s) they have been assigned by the Main User.

Permissions Summary

The following table outlines the capabilities of each role.role Thisacross structuredifferent allows the Main User to set the brand strategy (e.g., create offers) and the Store User to execute it locally (e.g., send campaigns to their customers).features: