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Loyalty Reports

The Loyalty Dashboard is your program's main control panel, giving you a complete overview of its performance.

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1. High-Level Overview

This section gives you a quick look at three key numbers:

  • Total customers in your system.

  • Total customers in your loyalty program.

  • Total value of all unredeemed points.

2. Customer Performance

These charts compare the behavior of your loyalty members against non-loyalty customers.

  • Total Visits: See how many times loyalty members visit compared to everyone else.

  • Total Revenue: See how much money loyalty members spend. This is critical for proving the ROI of your program.

3. Tier Performance (For Tier-Based Programs)

This section is key for understanding your tiered program.

  • Tiers KPI: A bar chart showing which tiers have the most visits and generate the most revenue. (Are your "Platinum" members really your highest spenders?)

  • Tier Members: A donut chart showing the percentage of your loyalty members in each tier.

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iv. Transaction Details

This report is a detailed table that logs every loyalty activity (bonuses, redemptions, tier upgrades). For each transaction type, it shows the number of times it happened and the total points involved, giving you a clear view of how points are being earned and used.

 

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