Summary Matrix & Common Use Cases
| Channel | Recommended Strategy | Recommended Scope | Primary Goal |
| E-Receipt | Customer Persona | Complementary Products |
Cross-sell accessories related to the immediate purchase (e.g., buying running shoes triggers sock recommendations). |
| Email Campaign | Customer Persona | Both Similar & Complementary |
Re-engage past buyers with personalized recommendations matching historical preferences. |
| WhatsApp Carousel | Best Sellers | Similar Products |
High-conversion promotional showcase of popular catalog items to broad segments. |