Best Practices
- Always
.AnalyzeconstructVisitreportsIntervals:using the standard three-panel workflow consisting of Organize Rows By, Select Table Data, and Filter By - Use the
IntervalsOrganizeChartRows By panel first tounderstanddesignate the primary fields that will group yournaturaldatacustomerintopurchasethecycle.firstThiscolumns.insight is crucial for timing your re-engagement (e.g., "We miss you") and promotional campaigns effectively. - Select
.MonitorspecificRepeatquantitativeVisit Rate:The percentagemetrics in theCustomerSelectVisitsTableFunnelData(from Visit 1panel toVisitevaluate2)againstisyourarowskey - Apply
metricdate ranges or conditions in the Filter By panel to narrow down your dataset and target relevant information. - Preview your configuration live by clicking Generate Report before saving.
- Click Save Report to store layout configurations for
yourfuturebusiness. A lowreuse ordecliningongoingrate may indicate issues with your product, pricing, or post-purchase experience. Identify Seasonal Trends:Use theCustomer Visits Countchart to identify months with a high volume of "First Visits" (a good time for acquisition campaigns) versus months with strong "Repeat Visits" (a good time for loyalty campaigns)scheduling.Drill Down into Sales Data:If you see an unusual pattern (e.g., a sudden drop in repeat visits for a specific month), switch to theCustomers Sales tabto investigate the specific transactions that occurred during that period.