| Identifying VIPs for Special Rewards |
Use the Monetary tab to identify the threshold for your "Top 1%" and "Top 5%" spenders. Create a targeted segment for these users to receive exclusive early-access sales or VIP perks. |
| Optimizing Win-Back Campaigns |
Review the Recency tab to see when the majority of your customers drop off. If there is a massive spike at the "4-6 Months" mark, trigger an automated win-back discount at month 4 to prevent churn. |
| Timing Replenishment Emails |
Analyze the Intervals tab to find the most common timeframe between purchases. If most users return "Between 1 and 2 months," schedule your post-purchase product recommendations to send at the 30-day mark. |
| Measuring Retention Marketing Health |
Check the Customer Visits tab month-over-month. A healthy business should see the blue "Repeat" segments in the revenue chart growing steadily over time, indicating strong retention. |
