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Common Use Cases

  • Measuring Retention: A marketing manager uses the Customer Visits Funnel to track the percentage of new customers who make a second purchase, using this as a key performance indicator (KPI) for their welcome campaigns.

  • Optimizing Campaign Timing: By looking at the Intervals Chart, a manager sees that the largest group of repeat customers returns "Between 1 and 2 months." They decide to schedule a re-engagement campaign to trigger around the 45-day mark to maximize its relevance.

  • Investigating a Sales Dip: A manager notices a drop in "Repeat Visits" in February on the bar chart. They switch to the Customers Sales tab to review the individual transactions for that month to look for patterns, such as a poorly performing product category or store.

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