Managing Audience Syncs

The main Audience Sync dashboard displays all existing segment-to-audience mappings and their status.

1. Go to Marketing > Audience Sync.
2. Use the dashboard to monitor mappings, track frequencies, and turn syncs on or off.

 

Dashboard Columns

• Source Segment: The OptCulture segment being synchronized.
• Destination Audience: The mapped custom audience in your ad account.
• Advertising Account: The targeted ad account ID/name.
• Platform: Meta or Google.
• Sync Frequency: Daily, Weekly, Monthly, or One-time.
• Sync Toggle: Enable to allow automated updates, or disable to pause updates while retaining your settings.
• Actions: View detailed history logs or trigger immediate manual updates.