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Step-by-Step Setup Guide

Step 1: Access the Audience Sync Dashboard

  • Navigate to Marketing > Audience Sync in the left sidebar menu. Click the purple + Add new button in the top right corner of the dashboard.

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Step 2: Select Advertising Platform & Account

  • Choose your target platform by selecting either the Meta Ads or Google Ads card. Under Audience Mapping, select your target Advertising Account from the dropdown menu.

Step 3: Map Source Segment to Destination Audience

  • Select your OptCulture customer segment from the Source Segment (OptCulture) dropdown. Next, pick your target custom audience from the Destination Audience (Meta, Google) dropdown. 

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Step 4: Configure Sync Schedule & Activate

  • Select your preferred schedule under Sync Configuration:

    • Daily: Synchronizes audience data automatically every 24 hours.

    • Weekly: Pick the target day of the week (e.g., Friday) from the dropdown menu.

    • Monthly: Select the specific day of the month for execution.

Step 5: Confirm and Save Sync Rule

  • Review the automated rule summary inside the Summary callout box. Click Save & Enable Sync to turn on recurring automated updates, or click Sync Now to perform an immediate manual sync.

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