Step-by-Step Setup Guide

• TheStep main1: Access the Audience Sync Dashboard Navigate to Marketing > Audience Sync in the left sidebar menu. Click the purple + Add new button in the top right corner of the dashboard.
  displays

  all
existing

segment-to-audience

mappings

and
• their

  Step status2: Select Advertising Platform & Account Choose your target platform by selecting either the Meta Ads or Google Ads card. Under Audience Mapping, select your target Advertising Account from the dropdown menu.

 

• GoStep 3: Map Source Segment to Destination Audience Select your OptCulture customer segment from the MarketingSource >Segment (OptCulture) dropdown. Next, pick your target custom audience from the Destination Audience Sync(Meta, Google) dropdown. 

• UseStep the4: dashboardConfigure toSync monitorSchedule mappings,& trackActivate frequencies,Select andyour turnpreferred syncsschedule onunder orSync offConfiguration: 

  • Daily: Synchronizes audience data automatically every 24 hours.

  • 

     

    Dashboard Columns

    • Source Segment:Weekly: ThePick OptCulturethe segmenttarget beingday synchronizedof the week (e.g., Friday) from the dropdown menu.

    • Destination Audience:Monthly: TheSelect mappedthe customspecific audienceday inof yourthe admonth accountfor execution.

   

  • AdvertisingStep Account:5: Confirm and Save Sync Rule TheReview targetedthe adautomated accountrule ID/namesummary inside the Summary callout box.

  Click
  • Platform:Save & Enable Sync Metato turn on recurring automated updates, or Googleclick Sync Now to perform an immediate manual sync.
    

  • Sync Frequency: Daily, Weekly, Monthly, or One-time. 
  • Sync Toggle: Enable to allow automated updates, or disable to pause updates while retaining your settings. 
  • Actions: View detailed history logs or trigger immediate manual updates.