Step-by-Step Setup Guide

• Step 1: Access the Audience Sync Dashboard

  • Navigate to Marketing > Audience Sync in the left sidebar menu. Click the purple + Add new button in the top right corner of the dashboard.
    

  

  • Step 2: Select Advertising Platform & Account

    • Choose your target platform by selecting either the Meta Ads or Google Ads card. Under Audience Mapping, select your target Advertising Account from the dropdown menu.

     

    • Step 3: Map Source Segment to Destination Audience

      • Select your OptCulture customer segment from the Source Segment (OptCulture) dropdown. Next, pick your target custom audience from the Destination Audience (Meta, Google) dropdown. 

      

      • Step 4: Configure Sync Schedule & Activate

        • Select your preferred schedule under Sync Configuration:

          • Daily: Synchronizes audience data automatically every 24 hours.

          • Weekly: Pick the target day of the week (e.g., Friday) from the dropdown menu.

          • Monthly: Select the specific day of the month for execution.

         

        • Step 5: Confirm and Save Sync Rule

          • Review the automated rule summary inside the Summary callout box. Click Save & Enable Sync to turn on recurring automated updates, or click Sync Now to perform an immediate manual sync.