Automated Journeys (Flows)
The Automated Journeys feature in OptCulture allows you to create powerful, automated workflows that respond to specific customer actions. Instead of manually sending messages or offers, you can set up a "flow" that automatically performs a series of actions when a certain event (a "trigger") occurs. This is a game-changer for businesses looking to personalize customer journeys and scale their marketing efforts.
Simple Flow
This article focuses on creating a Simple Flow, which is designed for linear, "if-this-then-that"...
Creating a Simple Flow
Step 1: Navigate to Flow Automation First, navigate to Marketing > Automated Journeys in the lef...
Troubleshooting & FAQs
Q: Why isn't my flow sending? A: Check three things: Is the Status toggle set to Active? It m...
Best Practices
Always Use a Wait Time: Avoid immediate actions (0 minutes). A short wait of 5-10 minutes fee...
Common Use Cases
Welcome Message: Trigger: Loyalty Enrolment Wait: 5 Minutes Action: Send Email...
Advanced Flow
Create a Advanced Flow
Step 1: Navigate to Flow Automation First, navigate to Marketing > Automated Journeys in the lef...
Best Practices
Save Frequently: Always click the Save button as you build. Plan Your Logic: Before you ...
Common Use Cases
1. Tiered Birthday Bonus This flow sends a different bonus to a customer on their birthday based...
Troubleshooting & FAQs
Q: Why isn't my flow working? A: Check three things: Is the Status toggle set to Active? Did...