KB Articles
Customer 360 View
The Customer 360 (C360) View consolidates all individual customer data and interactions into a single, comprehensive dashboard....
Segments
The Segments feature in OptCulture helps you go beyond generic campaigns and create highly targeted customer groups based on th...
Contact Lists
The purpose of Contact Lists is to send communications to outsourced data, such as data collected from third-party sources, mar...
Campaigns
The Campaigns feature in OptCulture is a powerful tool designed to help you create, send, and analyze targeted marketing messag...
Offers
The "Offers" feature in OptCulture is a powerful tool designed to boost your sales and increase customer loyalty. It allows you...
OTP & Alerts
OTP & Alerts feature within the OptCulture platform. This module allows businesses to automate one-time passwords (OTPs) and al...
Digital Invoice
Digital Invoices are a powerful feature within the OptCulture platform that allows you to create and manage electronic receipts...
Franchise User Management
The Franchise User Management feature is designed for businesses with multiple stores or franchise locations. It provides a pow...
Gift Card Program
The Gift Card Program in OptCulture is an end-to-end solution that allows your customers to purchase, gift, and redeem gift car...
Interactive E-Receipts
OptCulture's interactive E-Receipt feature transforms a simple transaction record into a powerful, data-driven customer engagem...
Loyalty Program
Customer loyalty programs are a powerful tool to engage customers profitably, increasing both visit frequency and purchase valu...
Referral Program
OptCulture's Referral feature allows you to build automated, word-of-mouth marketing campaigns by rewarding both the referrer (...
Reports
OptCulture's reporting and analytics suite is designed to give you a real-time, 360-degree view of your marketing, loyalty, and...
Reward Program
A reward program is a feature that gives customers a bonus loyalty balance for specific actions or behaviors, in addition to th...
Stores
The Stores feature in OptCulture allows you to manage and configure all your physical and digital store locations. This guide w...
Zones
The Zones feature in OptCulture allows you to group stores and subsidiaries into logical zones. This is useful for managing var...