Common Use Cases

Persona	Objective	Recommended Cohort Strategy
CRM Specialist	Prevent post-campaign churn	Track acquisition cohorts in the At Risk and Need Attention RFM segments to trigger automated win-back workflows.
Product Merchandiser	Measure repeat item sales	Use Top Departments metrics to evaluate if new cohorts make repeat purchases in primary categories or switch to secondary lines.
Retention Manager	Evaluate loyalty strategy	Track changes in Repeat Sales and Churn Rate KPIs across monthly customer onboarding cohorts.