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Part 2: Understanding the C360 Dashboard

The C360 View is organized into several key sections to give you a complete picture of the customer at a glance.

  • A. Profile Summary:

Provides the Customer Information. You can also see their total Lifetime Spent and number of Orders.

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  • B. Customer Persona:

ThisCustomer Persona section provideshighlights quickan insights"RFM intoSegment" spendingof habitscustomer with 2 total bills, totaling 2,598 in sales, and Lastan NPSAverage RatingOrder Value of 1,299.00. It also displays their available balance points (1,499), iffirst available.purchase date (2025-01-20), and average purchase intervals (1.00).

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  • C. RFM Analysis:Timeline:

This panelgives ratesoverala transaction details of the customer on a 5-star scale for Recency (how recently they visited), Frequency (how often they visit), and Monetary (how much they spend), providing a quick assessment of their engagement level.customer.

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  • D. Top Category Report:Loyalty:

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chart
    visualizes
  • E. theCoupons:
    • product
categories the customer purchases from most often, offering valuable insight into their preferences.

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