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Part 2: Understanding the C360 Dashboard

The C360 View is organized into several key sections to give you a complete picture of the customer at a glance.

  • A. Profile Summary:

Provides the Customer Information. You can also see their total Lifetime Spent and number of Orders.

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  • B. Key Metrics:

This section provides quick insights into spending habits and Last NPS Rating, if available.

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  • C. RFM Analysis:

This panel rates the customer on a 5-star scale for Recency (how recently they visited), Frequency (how often they visit), and Monetary (how much they spend), providing a quick assessment of their engagement level.

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  • D. Top Category Report:

This chart visualizes the product categories the customer purchases from most often, offering valuable insight into their preferences.

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