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Part 2: Understanding the C360 Dashboard

The C360 View is organized into several key sections to give you a complete picture of the customer at a glance.

  • A. Profile Summary:

Provides the Customer Information. You can also see their total Lifetime Spent and number of Orders.

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  • B. Customer Persona:

Customer Persona section highlights an "RFM Segment" of customer with 2 total bills, totaling 2,598 in sales, and an Average Order Value of 1,299.00. It also displays their available balance points (1,499), first purchase date (2025-01-20), and average purchase intervals (1.00).

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  • C. Timeline:

This gives overala transaction details of the customer.

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  • D. Loyalty:

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  • E. Coupons:

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