Troubleshooting & FAQs

Q: Why doesare themy Customercharts Visitsdisplaying Funnel"No onlyData" showor twoappearing stepscompletely (Visit 1 to 2)?blank?

A: TheVerify depthyour of the funnel is controlled by the Max VisitsDate filter at the top of the report.Customer ToVisits analyzetab. If you select a future date or a timeframe from before your store was active on OptCulture, the conversioncharts fromwill thenot 2nd to the 3rd visit, you must change this filter's value to '3' or higher.populate.

Q: WhatWhy definesis there a "Visit"?data mismatch between the report and my external POS system?

A: APlease "visit"note is typically defined as a unique transaction day for a customer. If a customer makes three separate purchases onthat the sameMonetary, dayRecency, atFrequency, theand sameInterval store,tabs itare islimited generally counted as a single visit for that day in this report.

Q: Can I export the detailed salesto data from the Customerslast Sales365 tab?days by default. Ensure you are comparing equivalent timeframes if you are cross-referencing with another system.

Q: Why do my funnel percentages seem unusually low? 
A: Yes.The Lookfunnel represents exact sequential drop-offs. If your store relies heavily on one-time seasonal purchases, a steep drop from visit 1 to visit 2 is completely normal. Use this baseline to set realistic goals for theyour three-dotnext menuretention icon on the Customer Sales table. This menu typically contains an option to export the raw transaction data to a file format like CSV, allowing you to perform further analysis in other tools.campaign.