Troubleshooting & FAQs

Q: Why are my charts displaying "No Data" or appearing completely blank?

A: Verify your Date filter at the top of the Customer Visits tab. If you select a future date or a timeframe from before your store was active on OptCulture, the charts will not populate.

Q: Why is there a data mismatch between the report and my external POS system?

A: Please note that the Monetary, Recency, Frequency, and Interval tabs are limited to data from the last 365 days by default. Ensure you are comparing equivalent timeframes if you are cross-referencing with another system.

Q: Why do my funnel percentages seem unusually low?
A: The funnel represents exact sequential drop-offs. If your store relies heavily on one-time seasonal purchases, a steep drop from visit 1 to visit 2 is completely normal. Use this baseline to set realistic goals for your next retention campaign.