| High-Value Win-Back |
CLV > $5,000 AND Churn Probability = Highly Likely to Churn |
Send a high-value retention offer or concierge outreach before disengagement. |
| "Ready to Buy" Conversion Push |
Purchase Probability = Ready to Buy (Timeframe: 30 days) |
Send a timely promo code to primed customers to close the purchase. |
| Early Churn Intervention |
Churn Probability = Likely to Churn (Mid-tier risk) |
Trigger a light-touch re-engagement email before they become high risk. |
| Big-Spend VIP Push |
Predicted Value of Next Purchase > $150 |
Notify store associates or loyalty teams for high-touch personal outreach. |
| Future Champions Nurture |
Predicted RFM = Champions AND Current RFM =/ Champions |
Accelerate trending customers with early access to VIP benefits. |
