AI Segments

AI Segments let you build dynamic customer audiences using predictive intelligence instead of just historical data. Rather than filtering contacts on what they have already done, AI Segments let you filter on what they are likely to do next. Using machine learning models trained on your brand's unique purchase patterns, AI Segments transform segmentation from a rearview mirror into a forward-looking forecast—allowing you to engage customers before they churn.

Why Use AI Segments?

• Get ahead of churn: Target customers showing early risk signals instead of waiting for them to go quiet.
• Skip the guesswork: Predictive tiers (such as Ready to Buy or High Risk) replace manual gut-checks with model-backed scoring.
• No data science team required: Underlying models recalculate automatically every month—you simply select a metric and a tier.
• Seamless workflow integration: AI Segments function like standard segments, so you can immediately use them in campaigns, automated journeys, or exclusions.