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Best Practices

    • Design for Richness: Since RCS supports high-res media, avoid plain text when possible. Use strong visuals and clear, concise copywriting.

    • Strategic Interactivity: Every template should include at least one relevant CTA button. RCS allows up to four suggested replies/actions in a single card, so make them count.

    • Fallback Plan: Remember that not all users have an RCS-enabled device; ensure your content is still meaningful if it falls back to a standard SMS.

    • RCS Media Specifications:
      Message Type Media Type Optimal Resolution Max File Size File Types
      RCS Image (Standalone) Image

      1440x720 px

      2MB

      JPEG, JPG, PNG, GIF
      RCS Image (Standalone)

      Video

      770x335 px

      10MB

      MP4, M4V
      RCS Carousel (Card Media)

      Image

      1280x720 px

      1MB

      JPEG, JPG, PNG, GIF
      RCS Carousel (Card Media)

      Video

      796x448 px

      5MB

      MP4, M4V
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