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Best Practices

  • Design for Richness: Since RCS supports high-res media, avoid plain text when possible. Use strong visuals and clear, concise copywriting.
  • Strategic Interactivity: Every template should include at least one relevant CTA button. RCS allows up to four suggested replies/actions in a single card, so make them count.
  • Fallback Plan: Remember that not all users have an RCS-enabled device; ensure your content is still meaningful if it falls back to a standard SMS.
  • RCS Media Specifications:
    Message Type Media Type Optimal Resolution Max File Size File Types
    RCS Image (Standalone) Image

    1440x720 px

    2MB

    JPEG, JPG, PNG, GIF
    RCS Image (Standalone)

    Video

    770x335 px

    10MB

    MP4, M4V
    RCS Carousel (Card Media)

    Image

    1280x720 px

    1MB

    JPEG, JPG, PNG, GIF
    RCS Carousel (Card Media)

    Video

    796x448 px

    5MB

    MP4, M4V
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