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Creating Simple SegmentsManaging the SegmentsBest PracticesCommon Use CasesTroubleshooting & FAQs

While Simple Segments are perfect for creating granular audiences based on rules, Super Segments take your targeting to the next level. This advanced feature allows you to create highly specific audiences by combining your existing Simple Segments using powerf...

The Email Campaigns feature is your all-in-one solution for creating, sending, and analyzing beautiful, effective marketing emails. This powerful tool is designed to help you connect directly with your audience's inbox, whether you're launching a new product, ...

Creating an SMS campaign on the OptCulture platform allows you to send text messages to your contacts. The process is a simple, step-by-step procedure.

This guide provides a comprehensive overview of how to create, launch, and manage WhatsApp campaigns using OptCulture's dashboard. Learn how to set up, personalize, schedule, and send targeted WhatsApp messages to engage your audience effectively.

This guide provides a comprehensive overview of how to create, launch, and manage Rich Communication Services (RCS) campaigns using OptCulture's dashboard. RCS allows you to send enhanced, interactive messages with branding and rich media.

A push notification campaign allows you to send direct, timely, and engaging messages to your customers' mobile devices or browsers, helping you capture their attention immediately. These notifications appear as clickable pop-up messages, and you can send them...

The Customer Visits report is a powerful analytical tool designed to help you understand customer visit patterns, measure repeat purchase behavior, and drill down into individual sales transactions. By analyzing how often customers return and the time between...

The Net Promoter Score (NPS) is a crucial, industry-standard metric for measuring customer loyalty and predicting business growth. The NPS Report in OptCulture provides a comprehensive, multi-layered view of your customer feedback, allowing you to move from a ...

The Sales Report is your primary dashboard for monitoring the top-line financial and customer performance of your business. It provides a comprehensive, two-level view: Sales Overview (The "Macro" View): A high-level dashboard showing your key performance ind...

The Store Level Report is a powerful, multi-tab dashboard designed to provide granular insights into the performance of your individual store locations. Instead of only viewing company-wide data, this feature allows you to drill down into a specific store to a...

The Purchase Basket Analysis is an advanced reporting suite designed to help you understand complex customer purchasing patterns. It moves beyond simple sales reporting to answer critical business questions about product affinity, purchase journeys, and catego...

This article focuses on creating a Simple Flow, which is designed for linear, "if-this-then-that" automations. A Simple Flow follows a direct path: A Trigger happens (e.g., a customer enrolls in loyalty).(Optional) The system waits for a period you define (e....