Best Practices & Practical Use Cases
| Marketing Objective | Recommended Setup | Best Practice |
| Lapsed Customer Retention |
Sync an Inactive > 90 Days segment to Meta Ads Monthly. |
Run targeted win-back discount campaigns on Instagram/Facebook. |
| VIP Search Bidding |
Sync a High Lifetime Value segment to Google Ads Weekly. |
Increase bid adjustments for high-intent brand keyword searches. |
| Ad Spend Protection |
Sync Recent Purchasers (Last 14 Days) to Meta/Google Daily. |
Exclude active buyers from acquisition ad sets to avoid wasted spend. |
| Data Quality |
All dynamic segments. |
Standardize phone numbers with country codes (e.g., |