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Overview & Architecture

Audience Sync serves as a bridge between your OptCulture customer database and external ad platforms.

Core Capabilities

  • 1-to-1 Mapping: Each rule connects one OptCulture dynamic segment to one destination ad audience.
  • Automated Sync Frequencies: Choose between Daily, Weekly, or Monthly background sync schedules.
  • On-Demand Updates: Trigger immediate manual synchronization using the Sync Now feature.
  • Sync State Control: Use toggles to pause updates without losing saved mapping configurations.