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Best Practices

  • POS & OptCulture Sync: The most critical step is ensuring your gift card items are created in your POS inventory before configuring them in OptCulture. The Gift Item Code must match exactly.

  • Automate Communications with Flows: Use the Flows feature to set up automated issuance and redemption notifications. This ensures a professional and seamless experience for your customers.

  • Train Your Staff: Ensure your cashiers are fully trained on both the purchase and redemption process at the POS to provide a smooth customer experience.

  • Promote Your Cards: Don't just set up the program—promote it! Use in-store signage, email campaigns, and social media to remind customers that you offer gift cards.

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