Common Use Cases
| Persona | Objective | Recommended Dashboard Focus |
| Marketing Manager | Re-engage inactive customers |
Monitor At Risk and About To Sleep segments in the RFM widget to launch targeted win-back campaigns. |
| Store Operator / Buyer | Plan inventory restocking |
Review rank shifts in Top Departments to identify trending categories requiring stock replenishment. |
| Loyalty Program Lead | Measure retention campaigns |
Track Repeat Sales and Redemption Rate KPIs to measure loyalty incentive performance. |