Apple & Google Wallet
The Apple and Google Wallet feature in OptCulture is a powerful tool designed to modernize customer loyalty by putting digital passes directly into your customers' hands. This feature allows businesses to maintain centralized brand control while giving individual stores the autonomy to manage local marketing through a structured franchise model.
Understanding and Navigating to Wallet
Understanding Wallet Pass Configuration A Digital Wallet Pass is a dynamic file stored in a cust...
Designing the Pass
The Pass Template Configuration page is where you map your brand's data to the visual layout of t...
Configuring the Wallet Pass
Once your template is saved, you can distribute it across three main channels: Step 1: Via E-Rec...
Enabling Real-Time Loyalty Updates
For a pass to be "dynamic" (updating automatically when a customer shops), you must link your dig...
Proximity Marketing: Store Push Notifications
You can drive foot traffic by having the pass automatically "wake up" on a customer's phone when ...
End-User Flow: How Customers Add Passes
Touchpoints for Delivery Customers will see the "Add to Apple Wallet" or "Add to Google Wallet" ...
Best Practices
Design & Visuals Prioritize Readability: Avoid dark text on dark backgrounds. Use high-contr...
Common Use Cases
Use Case Strategy Key Field Mapping VIP Loyalty Card Replace plastic cards. The...
Troubleshooting & FAQs
Q: The customer didn't receive a notification when their points updated. Why? A: Check Push...