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Common Use Cases

  • Nationwide Offer Rollout: A corporate marketing manager (Main User) creates a "20% Off" offer. This offer becomes visible to all Store Users, who can then log in and create their own local campaigns (SMS, Email) to promote it to their store's customer base.

  • Targeted Local Segmentation: The Main User wants to help a specific store win back customers. They use the "Switch Company" feature to log in as the "Mumbai_Andheri" Store User and create a specific segment for that store's high-value customers who haven't visited in 90 days.

  • Local Campaign Execution: A local store manager (Store User) logs in. They see the new segment ("Local VIPs - 90 Days") and the new template ("We Miss You!") prepared for them by the Main User. They then create a new SMS campaign, select that segment and template, and schedule it for the weekend.

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