Best Practices

• Keep it Simple: Your customers must be able to understand the program's value in seconds. "Spend $100, get $5 back" is easier to understand than a complex, multi-step rule.

• Make Rewards Achievable: If a reward requires 10,000 points but an average purchase only earns 10, most customers will disengage. The first reward should be reachable within 3-5 visits.

• Communicate Clearly: Promote your program in-store, on your website, and in email/SMS campaigns. Regularly remind members of their point balance and how close they are to their next reward.

• Empower Your Staff: Your in-store team is your #1 enrollment tool. Train them on how the program works and what the benefits are so they can explain it to customers at checkout.

• Use Tiers Meaningfully: If you use a tiered system, make the perks for high tiers genuinely special. This can include early access to sales, free shipping, or dedicated customer service, in addition to better point earnings.