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Common Use Cases

  • Tier-Based Rewards: Categorize customers into levels (e.g., Silver, Gold, Platinum) based on their spending. This allows you to offer progressively better rewards to your most valuable customers, making them feel special and encouraging them to maintain their status.

  • Points for Purchase: The most common program, where customers earn a set number of points for every dollar spent. This is simple for customers to understand and effective for encouraging repeat visits.

  • Purchase-Based (Punch Cards): Ideal for specific products or categories. For example, "Buy 5 coffees, get the 6th free." This is excellent for driving the sale of high-margin items or increasing the purchase frequency of daily-use products.

  • Enrollment Bonuses: Encourage sign-ups by offering an immediate reward, such as "Get 50 bonus points just for joining."

  • Threshold Bonuses: Surprise and delight customers when they hit certain spending milestones, like "Get an extra 100 points when your total spending reaches $100."

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