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Best Practices

  • Be Consistent: Use a standard naming convention for your stores (e.g., "Brand - City - Location" like "OptCulture - Chicago - River North") to make them easy to find and manage.

  • Keep Data Fresh: Set a semi-annual reminder to audit your store list. Update manager details for new hires and contact support to deactivate any closed locations.

  • Complete All Fields: Even optional fields like "Manager Details" and "Google Maps Link" are valuable. They can be used for personalization in campaigns and make the listing more useful for your team.

  • Use the 'Zones' Feature: Don't just create stores; group them. After creating your stores, go to Configurations > Zones to group stores by state, region, or franchisee. This makes targeted promotions significantly easier to execute.

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