Common Use Cases
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Regional Campaign Targeting: Create a "North Zone" and run a "Winter Coat Sale" promotion that is only valid for stores in that zone.
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Store-Specific Reporting: Compare the performance of your "Downtown" vs. "Suburban Mall" locations to see which one has more new customer sign-ups.
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Managing Physical & E-commerce Stores: You can create entries for both physical "brick-and-mortar" locations (using the address fields) and your e-commerce site (using the "Website" field) to segment your online vs. in-store customers.
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Personalized Communications: Use merge tags to include the local store's address or the store manager's name in a "Thank you for visiting" email.