Clusters
Clusters is OptCulture's AI-powered customer segmentation engine. Instead of manually defining rigid rules, Clusters automatically groups customers into statistically similar segments based on selected behavioral metrics—such as total spend, order frequency, and average order value.
This guide covers how the feature works, step-by-step instructions, practical examples, best practices, and troubleshooting tips.
Why Use Clusters?
Building targeted customer segments usually requires guessing threshold values, running complex s...
Key Capabilities
Behavior-Based Grouping: Define customer similarity using two or more behavioral metrics (e.g...
How to Create and Run a Cluster
Step 1: Navigate to Clusters In the main menu, expand Audience and select Clusters. Click th...
Best Practices
Best Practices: Start with Broader Sizes: For initial exploratory runs across your entire cu...
Troubleshooting Guidance
Issue: The system prevents saving or running the cluster. Fix: Verify that at least 2 b...