Why Use Clusters?

Building targeted customer segments usually requires guessing threshold values, running complex spreadsheet formulas, or submitting custom database requests. Clusters simplifies customer analysis:

• Speed: Transform raw customer transaction data into actionable segments in minutes.

• Autonomy: Allow any team member to run clustering models without writing SQL or relying on data teams.

• Data Discovery: Let machine learning algorithms surface natural customer groupings and behavioral trends.

• Direct Execution: Convert any discovered cluster directly into a Static List to power targeted marketing campaigns.