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Interactive E-Receipts

OptCulture's interactive E-Receipt feature transforms a simple transaction record into a powerful, data-driven customer engagement tool.

This guide provides a comprehensive overview of how to create and customize dynamic digital receipts. By combining transactional data with personalized marketing content, you can drive repeat business, gather valuable feedback, and build a stronger connection with your customers.

Key Functions of an E-Receipt:

An OptCulture E-Receipt is sent to customers via their preferred channel (Email, SMS, or WhatsApp) and goes beyond a standard purchase summary. Its key functions include:

  • Transaction Summary: A clear, itemized overview of the purchase, discounts, and total.
  • Feedback Collection: An integrated NPS (Net Promoter Score) survey to gauge customer satisfaction in the moment.
  • Promotional Content: Customizable sections to display current offers, promotions, videos, or new product collections.
  • Loyalty Integration: Displays the customer's current loyalty tier, points, and balance to encourage program engagement.
  • Customer Profile Updates: Allows customers to easily update their contact information, ensuring your database remains accurate.
  • Social & Review Links: Connects customers to your brand's social media profiles and allows them to leave a review on platforms like Google.