Interactive E-Receipts
OptCulture's interactive E-Receipt feature transforms a simple transaction record into a powerful, data-driven customer engagement tool.
This guide provides a comprehensive overview of how to create and customize dynamic digital receipts. By combining transactional data with personalized marketing content, you can drive repeat business, gather valuable feedback, and build a stronger connection with your customers.
Key Functions of an E-Receipt:
An OptCulture E-Receipt is sent to customers via their preferred channel (Email, SMS, or WhatsApp) and goes beyond a standard purchase summary. Its key functions include:
- Transaction Summary: A clear, itemized overview of the purchase, discounts, and total.
- Feedback Collection: An integrated NPS (Net Promoter Score) survey to gauge customer satisfaction in the moment.
- Promotional Content: Customizable sections to display current offers, promotions, videos, or new product collections.
- Loyalty Integration: Displays the customer's current loyalty tier, points, and balance to encourage program engagement.
- Customer Profile Updates: Allows customers to easily update their contact information, ensuring your database remains accurate.
- Social & Review Links: Connects customers to your brand's social media profiles and allows them to leave a review on platforms like Google.
Creating an E-Receipt Template
Step 1: Navigate to the Template Builder From the main dashboard, hover over the Engagement ...
Best Practices
Personalization is Key: Use dynamic merge tags (e.g., [CustomerName]) to personalize the E-Re...
Troubleshooting & FAQs
Q: Why is my E-Receipt not sending? A: Check the following: Ensure the customer's contact i...