Best Practices

• Use Clear Internal Naming: Don't name your coupon "10% Off." Name it "2024-Q4-Winback-10%-Email." This makes your Reports much easier to analyze and compare campaign performance.

• Always Set an End Date: Avoid open-ended offers. A clear validity period (e.g., "Weekend Flash Sale") creates a sense of urgency, which drives faster redemptions.

• Use OTP for High-Value Offers: For any significant discount (e.g., "$50 Off" or "50% Off"), check the "OTP Authentication" box. This prevents code misuse and fraud at the POS, as the customer must provide a code sent to their registered mobile number.

• Test Your Offers: Before launching, always test your offer.

  • For Coupons: Assign a test code to your own internal customer profile.

  • For Promotions: Set the validity to start immediately and test it at a POS in training mode. Check: Does it apply? Does it apply to the correct items? Do the "Discount Criteria" work as expected?

• Segment Your Audience: Don't send your best offers to everyone. Use segments to send high-value "win-back" offers only to lapsed customers, while sending "new arrival" alerts to your VIPs who are likely to buy at full price.

• Avoid "Discount Fatigue": If you run promotions constantly, your customers will be trained to never buy at full price. Use offers strategically to drive specific outcomes (e.g., clear inventory, boost a slow month), not as a default business model.