Referral Program
OptCulture's Referral feature allows you to build automated, word-of-mouth marketing campaigns by rewarding both the referrer (your existing customer) and the referred customer (the new customer).
A well-structured program can significantly boost new customer acquisition, enhance loyalty, and create a self-sustaining growth loop for your business.
How it Works: A Two-Part Process
Setting up a referral program is a two-part process. You must create:
- The Referral Offer: This is the coupon/discount that the new customer receives when they are referred.
- The Referral Program: This is the set of rules that determines how the existing customer (the referrer) is rewarded for successfully bringing in a new customer.
Creating the Referral Offer
This is the coupon you will give to the newly referred customer to incentivize their first purcha...
Creating the Referral Program (For the Referrer)
After creating the offer for the new customer, you need to build the program that manages the rew...
Common Use Cases
New Customer Acquisition: Use referrals to acquire new customers at a lower cost than traditi...
Best Practices
Make it a Win-Win: Ensure the reward is appealing to both the referrer and the new customer. ...
Troubleshooting & FAQs
Q: Why is no one participating in my referral program? A: There are two common reasons: Awa...
Referral Reports
Step 1: Access the Report First, navigate to the Reports section from the main navigation menu. ...