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Common Use Cases

  • Finding a Niche Audience To target customers for a new high-end product, you could set Include All of "High Spenders," "Purchased in Last 30 Days," and "Loyalty Tier: Gold".

  • Creating a Suppression List To avoid message fatigue, Include Any of your target segment and Exclude Any of "Contacted in Last 7 Days".

  • Targeting Cross-Sell Opportunities Find customers who have bought a phone but not a phone case by setting Include Any of "Phone Purchasers" and Exclude Any of "Case Purchasers".

  • Refining a Broad Segment Start with a broad segment like "All Active Customers" and Exclude Any of "Recently Returned an Item".

  • Seasonal Campaign Targeting Combine multiple segments of past seasonal shoppers to create a master list for an upcoming holiday. For example, Include Any of "Diwali Shoppers 2023" and "Christmas Shoppers 2023."

  • Location-Based Cross-Promotion Identify customers who shop at one store but live closer to another. For example, Include All of "Shops at City Center Mall" and "Lives in Jubilee Hills" to send them an offer for the new Jubilee Hills store.

 

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