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Understanding the Logic (Include, Exclude, All, Any)

A Super Segment is built using two main actions (Include and Exclude) and two logic operators (All and Any).

  • Include: This action defines the initial pool of customers you want to target.

  • Exclude: This action removes a specific group of customers from the initial pool.

  • ANY (Union): This operator acts like an "OR". It includes customers who are in any of the selected segments.

  • ALL (Intersection): This operator acts like an "AND". It includes only the customers who are in all of the selected segments.

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Summary of Behaviour: 

Action

ALL Logic 

ANY Logic

Include 

Adds only customers common to all segments

Adds all unique customers from any segment 

Exclude

Removes only customers found in all segments

Removes any customer found in any selected segment