Understanding the Logic (Include, Exclude, All, Any)
A Super Segment is built using two main actions (Include and Exclude) and two logic operators (All and Any).
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Include: This action defines the initial pool of customers you want to target.
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Exclude: This action removes a specific group of customers from the initial pool.
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ANY (Union): This operator acts like an "OR". It includes customers who are in any of the selected segments.
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ALL (Intersection): This operator acts like an "AND". It includes only the customers who are in all of the selected segments.

Summary of Behaviour:
|
Action |
ALL Logic |
ANY Logic |
|
Include |
Adds only customers common to all segments |
Adds all unique customers from any segment |
|
Exclude |
Removes only customers found in all segments |
Removes any customer found in any selected segment |