Segments
The Segments feature in OptCulture helps you go beyond generic campaigns and create highly targeted customer groups based on their profile, behaviors, and purchase history. By defining rules, you can build precise audiences that refresh automatically, ensuring your campaigns always reach the right people.
Simple Segments
Creating Simple SegmentsManaging the SegmentsBest PracticesCommon Use CasesTroubleshooting & FAQs
Creating a Simple Segment
Step 1: Navigate to Segments Navigate to Audience > Segments in the left menu and click the + Ad...
Managing Your Segments
All saved segments will appear on the main Segments page. From there, you can manage them using...
Best Practices
Start with a Clear Goal: Know what you want to achieve before you start building. Are you try...
Common Use Cases
Post-Purchase Follow-up: Use the Purchase Date rule to send a feedback request or product rev...
Troubleshooting & FAQs
Q: Why is my segment showing 0 contacts after I added rules? A: The criteria you have set may be...
Super Segments
While Simple Segments are perfect for creating granular audiences based on rules, Super Segments ...
Understanding the Logic (Include, Exclude, All, Any)
A Super Segment is built using two main actions (Include and Exclude) and two logic operators (Al...
Creating a Super Segment
Step 1: Choose the Super Segment Type Navigate to the Segments page, click the + Create a Segmen...
Best Practices
Build on Solid Foundations: Ensure your base Simple Segments are accurate and well-defined be...
Common Use Cases
Finding a Niche Audience To target customers for a new high-end product, you could set Includ...
Troubleshooting & FAQs
Q: Why is my Super Segment empty? A: Your logic is likely too restrictive. An INCLUDE ALL rule o...
AI Segments
AI Segments let you build dynamic customer audiences using predictive intelligence instead of jus...
Creating an AI Segment
Step 1: Navigate to Segments Log in to OptCulture and navigate to Audience > Segments in the...
Common Use Cases
Campaign Goal Segment Criteria Target Action High-Value Win-Back CLV > $5,000 A...
Best Practices
Combine Predictive Signals with Behavioral Rules: Enhance precision by layering predictive fi...
Troubleshooting & FAQs
Q: How often are AI Segment scores updated in OptCulture? A: Predictive scores and segment membe...