Best Practices

• Build on Solid Foundations: Ensure your base Simple Segments are accurate and well-defined before you start combining them.

• Use Descriptive Names: A name like "VIPs_Excluding_RecentShoppers" is much clearer than "Super Segment 1."

• Start Simple: Begin with a simple two-segment combination before creating highly complex, multi-layered rules.

• Verify Your Logic: Use the "Refresh" button after each change to ensure the contact count matches your expectations.