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Creating a Simple Flow
Step 1: Navigate to Flow Automation First, navigate to Marketing > Automated Journeys in the left-hand menu. Step 2: Create a New Simple Flow On the "Existing Flows" dashboard, click the + Create a Flow button. You will see a pop-up asking you to cho...
Create a Advanced Flow
Step 1: Navigate to Flow Automation First, navigate to Marketing > Automated Journeys in the left-hand menu. Step 2: Create a New Advanced Flow In the "Existing Flows" dashboard, click the + Create a Flow button. A pop-up will ask you to choose the typ...
Best Practices
Save Frequently: Always click the Save button as you build. Plan Your Logic: Before you build, sketch your flow on paper. It's much easier to plan your branches and logic in advance. Use 'Stop' Nodes: Every branch in your flow must have an end. I...
Common Use Cases
1. Tiered Birthday Bonus This flow sends a different bonus to a customer on their birthday based on their loyalty tier. Trigger: Webhook (This assumes you have a daily system that finds all customers with a birthday today and sends a webhook for each one...
Troubleshooting & FAQs
Q: Why isn't my flow working? A: Check three things: Is the Status toggle set to Active? Did you click Save after your last change? Are all your branches connected? Check every Condition node to ensure both the "Yes" and "No" paths lead to another node (...
Troubleshooting & FAQs
Q: Why isn't my flow sending? A: Check three things: Is the Status toggle set to Active? It must be "on" to run. Did you click Save after making your most recent changes? Is the trigger event actually happening? Check your other reports to ensure you are...
Best Practices
Always Use a Wait Time: Avoid immediate actions (0 minutes). A short wait of 5-10 minutes feels more natural to the customer and prevents any system race conditions. Clear Naming: Name your flows descriptively (e.g., "Post-Purchase NPS Survey - 2 Day ...
Common Use Cases
Welcome Message: Trigger: Loyalty Enrolment Wait: 5 Minutes Action: Send Email (with a "Welcome to the club!" message) Post-Purchase Feedback: Trigger: Loyalty Issuance (which happens on a purchase) Wait: 2 Days Actio...
Creating an SMS Campaign
Step 1: Navigate to Campaigns Navigate to Marketing > Campaigns in the left menu and click the + Add new button. Select SMS from the available "Mode of Communication" options. Step 2: Define Campaign Details Campaign Name: Enter a clear, internal n...
Creating a Standard Email Campaign
Step 1: Navigate to Campaigns Navigate to Marketing > Campaigns in the left menu and click the + Add new button. Step 2: Select Campaign Type You will be prompted to select the campaign type. For a standard email, choose Campaign. Step 3: Define Camp...
Creating a WhatsApp Template (Text, Document, Image and Video)
Step 1: Access the Templates Section From the main navigation menu, click on Assets. Under Assets, select Templates. Step 2: Start Template Creation 1. On the Communication Templates page, click the + Create a Template button. 2. In the ...
Creating a Carousel Template
Step 1: Select Carousel Message Type In the Add Template screen, under Message Type, select Carousel (highlighted). 2. The interface will update to show an Add Cards button. Step 2: Add and Configure Cards Click the + Add Card button. You c...
Creating an SMS Template
Step 1: Access the Templates Section From the main navigation menu, click on Assets.vUnder Assets, select Templates. Step 2: Start Template Creation 1. On the Communication Templates page, click the + Create a Template button. 2. In the Mode of Communi...
Best Practices
Area Best Practice Rationale Brevity Keep messages concise, ideally under 160 characters (for GSM-7 encoding) to ensure they are delivered as a single message part and reduce costs. Prevents message splitting, which can be confusing and more exp...
Common Use Cases
Use Case Sample Template Structure (Placeholders as [VARIABLE]) Flash Sale Flash Sale! Get [DISCOUNT_PERCENT] % OFF for 24 hours only. Shop now: [SHORT_LINK]. Reply STOP to opt out. Abandoned Cart Hi [FIRST_NAME], your items miss you! Comple...
Troubleshooting & FAQs
Q1: Why is my template not sending? A: There are three potential causes: Missing or Unapproved ID: You might have a missing or unapproved DLT/Registration ID. Sender ID Whitelisting: Your Sender ID may not be whitelisted for the specific country/net...
Creating a WhatsApp Template (Text, Document, Image and Video)
Step 1: Access the Templates Section From the main navigation menu, click on Assets. Under Assets, select Templates. Step 2: Start Template Creation 1. On the Communication Templates page, click the + Create a Template button. 2. In the Mode of Communi...
Creating a Carousel Template
A Carousel template allows you to showcase multiple products or services in an interactive, horizontal scrollable view, requiring a minimum of two cards. Step 1: Select Carousel Message Type In the Add Template screen, under Message Type, select Carousel...
Best Practices
To maximize engagement and maintain a high-quality rating for your WhatsApp Business Account, follow these best practices: Be Concise and Clear: WhatsApp is a fast-paced channel. Ensure your message is direct, offers immediate value, and clearly states th...
Common Use Cases
Transactional Use Case Template Function Order Confirmation Sending an immediate confirmation of a successful order, including the Order ID and estimated delivery date. Shipping/Delivery Update Notifying the customer when their pack...