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Best Practices

To maximize engagement and maintain a high-quality rating for your WhatsApp Business Account, follow these best practices:

  • Be Concise and Clear: WhatsApp is a fast-paced channel. Ensure your message is direct, offers immediate value, and clearly states the Call-to-Action (CTA).

  • Utilize Rich Media: Always include relevant, high-quality media (Image or Video) in the header of promotional or visually appealing templates. Messages with rich media have significantly higher engagement rates.

  • Embrace Interactivity: Use the maximum allowable number of buttons (up to two CTA/Quick Reply buttons).

    • Call-to-Action (CTA) Buttons: Guide users to an immediate action (e.g., "Shop Now," "View Order," "Call Us").

    • Quick Reply Buttons: Offer simple, pre-filled responses to streamline the conversation (e.g., "Yes, I'm interested," "Need help").

  • Strategic Personalization: Use merge tags ({{1}}, {{2}}) strategically.

    • Body Variables: Personalize the message with the recipient's name, personalized offers, or specific dates.

    • Dynamic URLs: Use a dynamic variable within the URL of a CTA button to track individual customer clicks and measure campaign ROI accurately.

  • Ensure Opt-Out Compliance: While WhatsApp manages much of the opt-out mechanism, it is a best practice to include a brief, compliant instruction or footer (e.g., Reply 'STOP' to Unsubscribe- as seen in the text template screenshot).

  • Test and Iterate: Before submitting for official approval, review the mobile preview and test different variations of the body text or CTAs to see what resonates best with your audience.

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