Templates
Communication templates are essential, pre-approved message formats used to maintain consistent branding, ensure regulatory compliance, and streamline high-volume messaging across different channels like SMS, WhatsApp, Email, RCS and Push Notifications
OptCulture supports two primary template types:
- Promotional: Messages sent to promote or sell a product, goods, or service (e.g., sales, offers, product launches).
- Transactional: Messages that convey essential information, updates, or alerts to the customer (e.g., Order Confirmation, Shipping Status, Account Update).
SMS Template
An SMS Template is a pre-approved, reusable message format used for sending personalized text mes...
Creating an SMS Template
Step 1: Access the Templates Section From the main navigation menu, click on Assets.vUnder Asset...
Best Practices
Area Best Practice Rationale Brevity Keep messages concise, ideally under 160 chara...
Common Use Cases
Use Case Sample Template Structure (Placeholders as [VARIABLE]) Flash Sale Flash Sal...
Troubleshooting & FAQs
Q1: Why is my template not sending? A: There are three potential causes: Missing or Unappro...
WhatsApp Template
A WhatsApp Template (also known as a Highly Structured Message or HSM) is a pre-approved message ...
Creating a WhatsApp Template (Text, Document, Image and Video)
Step 1: Access the Templates Section From the main navigation menu, click on Assets. Under Asset...
Creating a Carousel Template
A Carousel template allows you to showcase multiple products or services in an interactive, horiz...
Best Practices
To maximize engagement and maintain a high-quality rating for your WhatsApp Business Account, fol...
Common Use Cases
Transactional Use Case Template Function Order Confirmation Sending an imme...
Troubleshooting & FAQs
Q1: Why was my template rejected by Meta? A: Cause: The content may violate the WhatsApp Busine...
RCS Template
Creating an RCS Template (Text, Document, Image and Video)
Step 1: Access the Templates Section From the main navigation menu, click on Assets. Under Asset...
Best Practices
Design for Richness: Since RCS supports high-res media, avoid plain text when possible. Use str...
Common Use Cases
RCS templates are ideal for enhancing customer communication with rich media and interactive elem...
Troubleshooting & FAQs
Q: Why was my RCS template rejected? A: Rejection usually indicates a violation of RCS messaging...