Common Use Cases
Transactional
|
Use Case |
Template Function |
| Order Confirmation | Sending an immediate confirmation of a successful order, including the Order ID and estimated delivery date. |
| Shipping/Delivery Update | Notifying the customer when their package has shipped, is out for delivery, or has been delivered. |
| Account Update | Sending alerts for password resets, subscription renewals, or security notifications (e.g., login from a new device). |
| Back-in-Stock Alert | Alerting customers when a previously viewed, out-of-stock item is available again. |
Promotional
| Use Case | Template Function |
| Flash Sales & Offers | Announcing a limited-time sale with a clear percentage-off and a "Shop Now" CTA button. |
| Abandoned Cart Recovery | Reminding the customer of items left in their cart and offering a small incentive (e.g., free shipping) to complete the purchase. |
| New Product Launch | Showcasing multiple new products using a Carousel template with images and individual "View Product" CTAs. |
| Customer Re-engagement | Sending a special loyalty discount code to inactive customers to encourage a return purchase. |