Troubleshooting & FAQs

Q: How often are AI Segment scores updated in OptCulture?

A: Predictive scores and segment memberships recalculate automatically on a monthly schedule. You can check the next scheduled run at any time via the Next Predictive Refresh indicator in the segment builder.

Q: What is the "Brand Horizon" time window?

A: Brand Horizon is your store's default forecast window, dynamically calculated by OptCulture models based on your brand's average days between customer purchases.

Q: What should I do if my segment shows 0 Estimated Total Contacts?

A: This usually happens when multiple conditions contradict each other (e.g., combining a Dormant Lead tier with a very high Predicted Value of Next Purchase). Try broadening the probability tiers or lowering monetary thresholds.

Q: Can I use AI Segments inside automated journeys or email campaigns?

A: Yes. Once saved, AI Segments behave like any standard segment across the platform, allowing you to trigger automated journeys, attach them to broadcasts, or use them as campaign exclusion lists.

Q: Why am I seeing a red validation notice when trying to save my segment?

A: Red error messages (such as "Please enter a value" or "Please fill required") mean one of the rule builder dropdowns or value fields is incomplete. Ensure Select Field, When, Select Operation, and Enter Value are all filled in.